Business Details
Handmade Designer Rugs in Richmond, Victoria
Established by Roger Lawton, our business is built on a foundation of creativity and a commitment to delivering premium-quality rugs designed to elevate interior spaces. We specialise in hand-knotted rugs crafted from sustainably sourced Afghan wool, collaborating with skilled weavers in Pakistan who uphold generations-old techniques. Our focus on ethical production ensures both environmental responsibility and the welfare of artisans, while our custom design process caters to the unique needs of interior designers and homeowners. With decades of industry experience, we combine meticulous craftsmanship with innovative design to create timeless pieces that enhance any environment.Our Richmond showroom showcases an extensive collection of classic and contemporary rugs, offering clients the opportunity to explore bespoke sizing options. Every rug undergoes a rigorous 4-month creation process, from initial sketches to final finishing, ensuring unparalleled durability and aesthetic appeal. We prioritise transparency and client education, guiding customers through material selection, design integration, and maintenance practices. Our dedication to preserving traditional weaving methods while embracing modern design trends positions us as leaders in the luxury rug market.
Services
Hand-knotted Rugs
Custom Sizing
Wool Sourcing
Design Consultation
Clearance Sales
Highlights and features
- We offer 30+ years of expertise in hand-knotted rug design and production
- Our ethical partnerships ensure fair wages and safe conditions for weavers
- Premium Afghan wool provides unmatched durability and natural lanolin protection
- Custom sizing available for all designs, including 15m runners
- 40-60% clearance discounts on premium quality rugs
What people say
Exceptional quality
Ethical production
Knowledgeable staff
Timeless designs
Custom options
Services
Hand-knotted Rugs
Our hand-knotted rugs combine traditional Pakistani weaving techniques with Australian design sensibilities. Each piece uses Afghan wool renowned for its natural lanolin protection and durability. The meticulous knotting process creates intricate patterns that maintain their integrity for generations. We supervise every stage from design drafting to final washing, ensuring consistent quality across all pieces.
Custom Sizing
We offer bespoke sizing options for all rug designs, accommodating unique spatial requirements. From compact 80cm runners to expansive 4x6m floor coverings, our manufacturing process adapts to client specifications without compromising design integrity. This service ensures perfect proportioning for both residential and commercial interiors.
Design Consultation
Our design experts provide comprehensive assistance in selecting optimal rug dimensions, colour schemes, and patterns. We help clients understand how different wool shades and knot densities affect room ambiance. This service includes on-site measurements and digital visualisations to ensure perfect integration with existing decor.
Wool Sourcing
We source premium Afghan wool known for its strength and natural sheen. The wool undergoes careful carding and spinning to preserve its structural integrity. Our selection process prioritises fibres with optimal lanolin content, ensuring rugs maintain their lustre and resilience through decades of use.
Clearance Sales
Our clearance program offers previous collection pieces at significant discounts. Rugs range from 40-60% off standard pricing while maintaining full quality guarantees. This service provides access to premium hand-knotted designs at more accessible price points without compromising on craftsmanship standards.
People
Roger Lawton
Founder & Designer
With over 30 years in rug design, Roger established the company to bridge traditional craftsmanship with modern interiors. He personally oversees design development and production ethics.
Questions
What makes your rugs different from machine-made alternatives?
Our hand-knotted rugs use premium Afghan wool and traditional weaving techniques that create heirloom-quality pieces with unique character and superior durability.
Can I order a rug in custom dimensions?
Yes, we offer bespoke sizing for all designs, including runners up to 15 metres long, ensuring perfect fit for any space.
How do you ensure ethical production practices?
We maintain direct partnerships with Pakistani weaving communities, ensuring fair wages, safe working conditions, and cultural preservation of traditional techniques.
What maintenance do your rugs require?
Regular vacuuming and professional cleaning every 12-18 months will preserve your rug's appearance. The natural lanolin in our wool provides inherent stain resistance.
Do you offer design assistance?
Our team provides comprehensive design consultation, including digital visualisations and on-site measurements to ensure perfect rug placement and integration.
Are clearance items lower quality?
Clearance rugs meet our exacting standards but represent previous collections. They offer premium quality at reduced prices without compromising craftsmanship.
