Business Details
Your Trusted Partner for Tourism & Community Architecture
Studio S2 is a specialist architectural and interior design firm dedicated to creating immersive, visitor-centric spaces for tourism and community projects across Australia. Founded by Amy and Dan Smedley, our practice combines strategic design with deep industry expertise to transform brands into destination-worthy experiences. We prioritise operational efficiency, sustainability, and storytelling to deliver spaces that captivate visitors, foster community connections, and drive commercial success. Our teams extensive travel and tourism sector experience ensures every project aligns with stakeholder needs and market demands. We specialise in tailoring designs to reflect the unique identity of each client, from cellar doors and visitor centres to hotels and community spaces.Our process begins with a strategic foundation, ensuring clarity and confidence in every decision. With a focus on innovation and authenticity, we help clients maximise return on investment while preserving the cultural and environmental integrity of their destinations. Our services include pre-design consultations, concept development, construction management, and post-construction support. Recognised for our expertise in tourism architecture, we collaborate closely with clients to create spaces that resonate emotionally and encourage repeat visits. Partnering with Studio S2 means working with a team that lives and breathes tourism, offering insights gained from global experiences and local knowledge.
Services
Tourism Architecture
Interior Design
Visitor Experience Strategy
Sustainable Design
Heritage Planning
Community Spaces
Cellar Door Design
Hotel Accommodation
Exhibition Design
Funding Assistance
Highlights and features
- We specialise exclusively in tourism and community architecture with 20+ years of sector-specific expertise.
- Our visitor-centric designs prioritise engagement, operational efficiency, and long-term commercial success.
- We offer tailored solutions that reflect each client's unique brand identity and local context.
- Our strategic pre-design confidence package ensures feasibility and clarity before project commitment.
- We combine global insights with deep local knowledge to create culturally resonant spaces.
What people say
Positively transformed our historical site
Increased foot traffic by 30%
Stunningly beautiful Visitor Centre
Customers linger longer and engage more
Exceeded expectations with immersive design
Services
Tourism Architecture
Our tourism architecture services focus on creating immersive, brand-aligned spaces that enhance visitor engagement and drive revenue. We specialise in designing destinations such as cellar doors, hotels, and attraction centres. By integrating storytelling with operational efficiency, we ensure each project delivers lasting commercial and experiential value.
Interior Design
We craft interior environments that reflect your brand identity while optimising functionality and visitor flow. Our designs prioritise user experience, incorporating sustainable materials and innovative layouts to create spaces that attract and retain customers across tourism and community sectors.
Visitor Experience Strategy
This service develops strategic frameworks to shape visitor journeys, ensuring spaces align with brand values and market demands. We analyse stakeholder needs and visitor behaviour to create cohesive, memorable experiences that drive loyalty and repeat visits for tourism destinations.
Sustainable Design
Our sustainable design approach balances environmental responsibility with commercial viability. We incorporate energy-efficient systems, locally sourced materials, and adaptive reuse strategies to create tourism spaces that preserve natural resources while enhancing visitor appeal and long-term profitability.
Heritage Planning
We specialise in revitalising heritage sites for modern tourism use while maintaining their cultural integrity. Our solutions blend contemporary functionality with historical authenticity, ensuring compliance with conservation standards and enhancing the narrative of each location.
People
Amy Smedley
Director, Co-founder
Amy Smedley is a tourism specialist architect and interior designer with over 20 years of experience in creating visitor-centric spaces. Her expertise spans heritage planning, exhibition design, and strategic tourism development. Amy's passion for storytelling drives innovative solutions that blend functionality with brand identity.
Dan Smedley
Director, Co-founder
Dan Smedley brings expertise in hotel planning, eco-design, and value consultancy to Studio S2. With a background in experience design and tourism economics, he focuses on creating commercially viable spaces that deliver exceptional visitor experiences while meeting operational and sustainability goals.
Questions
What types of tourism projects do you specialise in?
We specialise in cellar doors, visitor centres, hotels, agri-tourism facilities, and community spaces. Our expertise covers the full spectrum of tourism architecture and interior design.
How do you ensure designs reflect our brand identity?
We conduct in-depth brand analysis to translate your values into spatial design. Our process uses brand character to shape materials, form, and atmosphere for authentic, memorable spaces.
Can you help with pre-design feasibility assessments?
Yes, our Pre-Design Confidence Package evaluates project feasibility, council requirements, and cost estimates to ensure clarity before committing to full design development.
Do you work with clients outside Adelaide?
We operate nationally and internationally, offering virtual consultations for clients based outside Adelaide. Our team has completed projects across Australia and in regional Victoria and NSW.
How do you incorporate sustainability into designs?
We integrate eco-design principles, energy-efficient systems, and locally sourced materials to create sustainable tourism spaces that reduce environmental impact while enhancing visitor experiences.
Reviews (1)
Clair Mudaliar
May 11, 2021
Report
Choosing Studio S2 for our interior design was the best decision we ever made. Our Visitor Information Centre was moving to a new location and we really wanted to enlist a specialist tourism architect. We were thrilled when we came across Studio S2 who are a specialist firm of architects and interior designers who seemed to be a perfect fit for our tourist business. They came with great reviews, an impressive track record, and had completed some amazing spaces in the past. Amy spent many hours thoroughly investigating our town, our market, our history, and got a real grasp on the make up of Eden
