Business Details
Trusted Roller Shutter & Automation Solutions in Australia
CW Products has been a trusted partner in the roller shutter and home automation industry for over 35 years. We prioritise quality manufacturing, delivering durable products that meet diverse customer needs while supporting our partners' growth. Our commitment to innovation ensures access to advanced automation solutions for blinds, awnings, and roller shutters. As an Australian-owned business, we combine competitive pricing with exceptional customer service, offering technical support, training, and marketing tools to empower our partners. Our team's expertise and dedication to reliability have established us as a market leader, treating every partner's success as our own. 
Services
Roller Shutters
12V Automation Systems
Motorisation and Controls
FireSafe Bushfire Rated Shutters
CycloneSafe Cyclone Rated Shutters
Extruded Vision Shutters
LockSafe Anti-Lift Shutters
Intruder Resistant Shutters
Widespan Shutters
Made To Measure Shutters
Highlights and features
- We offer over 35 years of experience in roller shutter manufacturing and distribution.
- Our dedicated support team treats your sales as if they were our own.
- We provide market-leading training for sales and installation teams.
- Our competitive pricing delivers superior value compared to other suppliers.
- We offer fast technical support pre- and post-sale for all customer needs.
Associations and certifications
- Australian Made
What people say
Extremely durable
Excellent service
Support your sales
Perfect solution
Reliable partner
Services
Roller Shutters
Our roller shutters combine durability with advanced security features for residential and commercial properties. Designed for easy installation and long-term performance, they protect against intruders, bushfires, and cyclones while maintaining aesthetic appeal. Available in multiple sizes and configurations to suit diverse architectural requirements.
12V Automation Systems
Solar-powered automation solutions enable energy-efficient operation of roller shutters. These systems integrate seamlessly with existing installations, offering programmable controls and remote operation capabilities. Designed for reliability in both urban and remote Australian locations with variable power availability.
FireSafe Bushfire Rated Shutters
Bushfire-rated shutters provide critical protection for properties in high-risk areas. Certified to Australian standards, they combine heat resistance with structural integrity to safeguard homes and businesses during extreme fire conditions while maintaining ventilation when required.
CycloneSafe Cyclone Rated Shutters
Engineered to withstand extreme weather conditions, these shutters protect against windborne debris and structural damage during cyclones. Tested to Australian cyclone classification standards, they offer security for coastal properties while maintaining visibility and airflow when closed.
Motorisation and Controls
Comprehensive range of motorised control systems for seamless shutter operation. Includes programmable timers, remote controls, and smart home integration options. Designed for compatibility with various shutter types while ensuring energy efficiency and user-friendly functionality.
People
Danny Elassaad
Managing Director
With extensive industry experience, Danny leads CW Products' strategic direction while maintaining focus on product innovation and partner support across Australia's diverse markets.
Ibrahim Elassaad
Founder
As founder, Ibrahim established CW Products' commitment to quality manufacturing and partner-centric business practices that continue driving the company's success in the roller shutter industry.
Kathryn Clark
Procurement Manager
Kathryn oversees supply chain operations, ensuring timely delivery of raw materials and components to maintain production efficiency and meet partner demand across Australia.
Craig Huggins
Technical Support, Account/BDM North QLD
Craig provides expert technical guidance and account management for partners in North Queensland, combining product knowledge with practical installation expertise to resolve customer challenges.
Tanner Claessen-Smith
Finance Manager
Tanner manages financial operations, ensuring sustainable growth while maintaining competitive pricing structures that deliver value to CW Products' distribution partners.
Questions
What products does CW Products manufacture?
We specialise in roller shutters (including bushfire and cyclone-rated models), 12V automation systems, and motorisation components for residential and commercial applications.
Do you supply products Australia-wide?
Yes, we support partners across all Australian states and territories through our distribution network and trade centres in major cities.
What support do you offer distributors?
We provide technical assistance, product training, marketing materials, and competitive pricing structures to help partners grow their businesses.
Are your products Australian-made?
Yes, our roller shutters carry the official Australian Made certification with the green and gold kangaroo logo.
How do you ensure product quality?
We combine 35+ years of manufacturing experience with rigorous testing standards, including bushfire and cyclone resistance certifications.
Can I get technical help with installations?
Our dedicated support team offers pre- and post-sale technical guidance to ensure smooth installations and optimal product performance.
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